Category
Alternative
Year
2025
Package
Signature — $1,295
Typography
DM Serif Display
Web design preview
A representation of the brand system delivered — typography, palette, and layout working together.
Collaborator.
Creator.
The challenge
Mara had a strong personal aesthetic and a loyal social following, but her website felt generic — it didn't reflect her creative identity or attract the editorial and commercial clients she was targeting.
The approach
We built an editorial brand that treated her website as a portfolio and a statement. The visual language was deliberately unconventional — strong typographic hierarchy and a palette that reflected her aesthetic rather than industry convention.
The outcome
Mara secured two editorial commissions and a commercial partnership within 90 days of launch. Her website is now regularly cited by clients as the reason they reached out.
Deliverables
- —Strategy & positioning session
- —Custom 6-page website
- —Mini visual identity
- —Biography & copy refinement
- —Portfolio architecture
- —Inquiry system
- —30 days of support
Brand palette
Charcoal
#1A1A1A
Ash White
#E8E8E8
Burgundy
#6B1A2A
Silver
#C0C0C0
Business strategy
Alternative model positioning — the brand leads with creative identity rather than conventional luxury signals. It is designed to repel the wrong enquiries as much as attract the right ones, functioning as both a portfolio and a statement of values.
Ready to build your brand?
Start with a package or send us a message to discuss your project.