Alternative — 2024

Raven

Dark editorial personality bridging fashion work and private bookings.

The challenge

Raven had a distinctive aesthetic and a strong social following but no professional web presence. Her existing profiles were fragmented and didn't communicate the editorial and commercial opportunities she was targeting alongside her private work.

The approach

We built a dark, editorial brand that matched her aesthetic and positioned her across both markets simultaneously. The website was designed as a portfolio and a statement — bold, distinctive, and immediately recognisable to both editorial clients and private bookers.

The outcome

Raven secured two editorial commissions and a commercial collaboration within 60 days of launch. Her website is now her primary professional asset across both sides of her work.

Deliverables

—Strategy & positioning session
—Custom 6-page website
—Mini visual identity
—Portfolio architecture
—Biography & copy
—Dual inquiry system
—30 days of support

Brand palette

Charcoal

#1A1A1A

Ash White

#E8E8E8

Burgundy

#6B1A2A

Silver

#C0C0C0

Business strategy

Alternative personality positioning across dual markets — the brand bridges editorial and private work without compromising either. The website functions as a portfolio and a press asset, designed to attract both commercial clients and private bookers through a single, authoritative presence.

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